PALM COAST, Fla. (March 2, 2015) – As part of its investment into advancing high-tech innovation, Palm Coast Data is developing PCD Fusion, a new ecommerce solution that will modernize the online strategies magazine and media publishers of all types, sizes and frequencies can deploy to deliver the most advanced functionality they need to compete for market share. PCD Fusion is expected to be released later this year.
The differentiating cornerstone of PCD Fusion is its powerful consolidated database that creates individual customer profiles by aggregating data from in-house, publisher-housed and third-party sources. By using that data to define purchasing behavior and affinity, PCD Fusion presents highly targeted offers – such as up-sells, cross-sells, promotions, products and services – in real time that are most likely to appeal to a specific consumer during a transaction. This intelligent functionality piques consumer interest when additional purchases are most likely to occur, rather than days or weeks later when the desire to buy has lessened.
“Consumers demand both personalization and instant gratification. PCD Fusion will help magazine publishers recognize and deliver upon both of those demands,” says Palm Coast Data President and CEO Rory Burke. “It will bring about a new level of sophistication that empowers digital storefronts to break free from the constraints of legacy ecommerce systems.”
PCD Fusion will be equipped with a suite of tools that share a common look-and-feel, while enabling powerful Web Offer Page Building, Online Customer Self Service and sophisticated Shopping Cart functionality. PCD Fusion’s intuitive WYSYWYG editors, drag-and-drop facilities and other user-friendly features simplify the implementation of revenue-driving strategies on the Web, including:
- Order landing pages
- Ultra-sophisticated split testing
- Extensive upsell and cross-sell scenarios
- Order rescues
- Split recipient destinations
- Split payments
- Coupons and promotion codes
- Bulk orders
- Loyalty campaigns
- And more
It leverages a responsive web design environment to maximize sales across a variety of devices. PCD Fusion will also expand payment options beyond ACH and traditional credit and debit card transactions to include PayPal, credit accounts, gift cards and loyalty points. For more information about PCD Fusion, call (386) 445-4662.
About Palm Coast Data
Palm Coast Data activates a strategically engineered, multi-channel mix of digital, online and traditional technologies that acquire, retain and grow customer relationships – and increase revenue – for the nation’s leading magazine publishers, membership organizations and other industries. Powered by advanced technologies, PCD drives customer interaction through comprehensive integrated solutions – from digital and emarketing technologies to high-capacity customer service and high-volume transaction processing. It also delivers actionable business intelligence and sophisticated analytics that uncover new sales strategies and insight into a client’s marketplace position. End-to-end solutions include digital entitlements, emarketing, ecommerce, remittance processing, customer service, lettershop, direct mail and more. For more information, visit www.palmcoastdata.com.