PALM COAST, Fla. (Jan. 26, 2015) – Palm Coast Data has been awarded a multi-year, full-service subscription fulfillment contract for Latina Media Ventures, LLC and its title Latina magazine. The New York City-based publication circulates 10 issues annually to a readership of 500,000.
Palm Coast Data will deploy a number of industry-leading services to drive strategic business initiatives for Latina and to service its customers, including ecommerce, digital support, Internet services, transaction processing, customer service, mailing services, business intelligence and more.
“Latina magazine has a combined audience of more than 2 million people. We sought a fulfillment partner that could ensure our readers receive the content they want and when they want it through performance-driven innovation,” says Lauren Michaels, President of Latina Media Ventures, which provides circulation management for Latina magazine. “We determined Palm Coast Data’s proven track record makes it best positioned to provide the scalable solutions we need to achieve this directive.”
“Palm Coast Data continues to be the trusted partner for the nation’s leading special-interest and lifestyle magazines,” says Rory Burke, President and Chief Executive Officer of Palm Coast Data. “Our pacesetting solutions will strengthen Latina magazine’s reach while expanding its business opportunities across a variety of traditional and new channels.”
Latina Media Ventures, LLC publishes magazines for Hispanic women in the United States. The company also operates Latina.com, an online destination for acculturated Latinas on the Internet, which offers interactive forums and tools. The company was founded as Latina Publications, LLC in 1996 and changed its name to Latina Media Ventures, LLC in 2000. Latina Media Ventures, LLC is headquartered in New York, New York.
About Palm Coast Data
Palm Coast Data activates a strategically engineered, multi-channel mix of digital, online and traditional technologies that acquire, retain and grow customer relationships – and increase revenue – for the nation’s leading magazine publishers, membership organizations and other industries. Powered by advanced technologies, PCD drives customer interaction through comprehensive integrated solutions – from digital and emarketing technologies to high-capacity customer service and high-volume transaction processing. It also delivers actionable business intelligence and sophisticated analytics that uncover new sales strategies and insight into a client’s marketplace position. End-to-end solutions include digital entitlements, emarketing, ecommerce, remittance processing, customer service, lettershop, direct mail and more. For more information, visit www.palmcoastdata.com.