While sending offers, promotions, and renewals is crucial to a direct mail campaign, it is only one step to its effectiveness. Palm Coast Data does not stop at mail deployment – as customers react, response management processes are quickly implemented to deliver a truly comprehensive, revenue-focused solution.
PCD’s approach begins with a dedicated Direct Mail Business Unit that integrates with Graphic Services, List Services, and Lettershop operations to ensure each job is released effectively, efficiently, on time, and to intended targets.
- Graphic Services buys high volumes of custom and generic mailing components at competitive prices; ensures they adhere to U.S. Postal Service standards; and manages and monitors inventories on behalf of clients. Buying and warehousing stock and components up front and in bulk can alleviate the need to react to rate increases that cannot be anticipated when annual production budgets are created – meaning more tightly controlled expenses over a longer period of time.
- List Processing offers a full spectrum of data services, including rentals, selections, and database feeds. An efficient, experienced team manages everything from merge/purge and list conversion to panel splitting, finder number assignment, and postal processing.
- With Lettershop performance that consistently scores above its performance standard, PCD reduces costs, improves workflow, and – most importantly – mails jobs on time. Combining multiple efforts from multiple clients into a single stream leverages volume to reduce overall jobs and costs, while verifying USPS compliance ensures prompt mail delivery.
Contact us to learn more about comprehensive Direct Mail campaigns.