F+W Renews and Expands Relationship with Palm Coast Data
Palm Coast Data has been awarded a multi-year, full-service subscription fulfillment contract with F+W, a content + e-commerce company. The new agreement renews and combines the previously separate contracts of F+W and its recently acquired New Track Media business. It also adds, starting in 2015, fulfillment of the titles F+W acquired through its 2012 purchase of Aspire Media LLC, parent company of Interweave.
New York-based F+W has a century-old history of serving enthusiast vertical markets through a diversified portfolio of media, ecommerce sites, online education, events, retail locations and direct-to-consumer catalog businesses. It provides high-quality consumer experiences across several niche categories, including craft, art, writing, design, outdoors and lifestyle. Its titles include McCall's Quilting, Writer's Digest, The Artist's Magazine, Deer & Deer Hunting, among others.
"F+W's decision to extend our relationship and add more business is a strong testament to PCD's ability to meet the changing needs of our clients," says Rory Burke, President and Chief Executive Officer of Palm Coast Data. "F+W continues to grow aggressively through its high-quality print, online, digital and other product communities. To support that growth, it requires a partner that is both highly engaged in its business strategy and flexible in offering the custom solutions that are crucial to serving its customers – both today and over the long term. We appreciate their business."
"We are committed to delivering the highest-quality experiences to all of our customers through our extensive array of special-interest communities," says Jim Ogle, Chief Operating Officer and Chief Financial Officer of F+W. "As such, it is critical our fulfillment provider be a long-term partner and market leader that can help us accomplish immediate objectives while also having a strong vision for the future. Palm Coast Data is best situated to provide this level of leadership. We look forward to continuing and expanding our work with them."
About Palm Coast Data
Palm Coast Data activates a strategically engineered, multi-channel mix of digital, online and traditional technologies that acquire, retain and grow customer relationships – and increase revenue – for the nation's leading magazine publishers, membership organizations and other industries. Powered by advanced technologies, PCD drives customer interaction through comprehensive integrated solutions – from digital and emarketing technologies to high-capacity customer service and high-volume transaction processing. It also delivers actionable business intelligence and sophisticated analytics that uncover new sales strategies and insight into a client's marketplace position. End-to-end solutions include digital entitlements, emarketing, ecommerce, remittance processing, customer service, lettershop, direct mail and more. For more information, visit www.palmcoastdata.com.
About F+W, A Content + eCommerce Company
F+W connects passionate, like-minded groups of people to share an ongoing exchange of information, ideas, and inspiration. F+W is committed to providing the very best experience for its customers across its niche categories – craft, art, writing, design, outdoors, and lifestyle. F+W offers exclusive programs and products, Best-in-Industry Customer Service, Curated Kit Flash Sales, Rewards and VIP programs, personalized 1-to-1 marketing, and more. For more information, visit www.fwmedia.com.