Palm Coast Data Forms Dedicated Membership Business Unit
PALM COAST, Fla. (June 7, 2011) -- Pamala Bouchard has been appointed Vice President, Business Unit Director of Palm Coast Data’s newly formed Membership Business Unit. With more than 20 years of association management experience, Pam reports to PCD Executive Vice President and Chief Operating Officer Mike Taschler and will work closely with the executive sales and business development teams to manage and grow PCD’s member-based clients. She is based in the Washington, D.C., area.
“According to government sources, more than 140,000 tax-exempt organizations exist in the United States, which continues to make this industry a viable business segment for Palm Coast Data,” Taschler says. “While PCD already represents some of the country’s premiere organizations, our dedicated Membership Business Unit and expanded presence in the D.C. area reinforce our strategic commitment to this business line. Pam’s extensive industry and executive leadership experience further bolster our position to maintain and grow market share within this vertical. We welcome Pam to the PCD team.”
“Associations are constantly seeking innovative opportunities to connect with and engage current and potential members in supporting various cause-based and fund-raising initiatives while keeping overhead expenses at a minimum,” Bouchard says. “PCD’s strategically engineered mix of front-end to full-service membership products deliver turn-key solutions for associations to acquire, effectively manage, and retain their members through a variety of channels. I am excited to begin this new chapter of my career.”
Pam has held progressive management positions with the American Society of Travel Agents, the National Hospice and Palliative Care Organization, and the National Hospice Foundation. Her expertise includes developing and implementing strategic growth plans; product and service launches; generating and sustaining member engagement; and fostering long-term, value-added relationships.
Pam attended Old Dominion University in Norfolk, VA, and is a member of the American Society of Association Executives and the Association Foundation Group.
About Palm Coast Data:
Palm Coast Data LLC is a part of AMREP Corporation’s Media Services operations. It conducts subscription fulfillment and related services for publishers and other customers. PCD generates revenue by deploying high-tech, end-to-end fulfillment and marketing support solutions — such as ecommerce; billing and payment processing; direct mail; and customer service. The company serves numerous industries and offers specialized service lines for publishers and media companies as well as nonprofits and associations. For more information, visit www.palmcoastdata.com.
About AMREP Corporation.:
AMREP Corp. (NYSE: AXR) was organized in 1961 and, through its subsidiaries, is primarily engaged in four business segments: the Real Estate business operated by AMREP Southwest Inc. and its subsidiaries, the Subscription Fulfillment Services business operated by Palm Coast Data LLC and the Newsstand Distribution Services business and the Product Services and Other businesses operated by Kable Media Services, Inc. and its subsidiaries. For more information, visit www.amrepcorp.com.
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