Cesar’s Way Selects Palm Coast Data to Provide Subscription Fulfillment
Palm Coast Data was chosen because of its responsiveness to the new publication’s needs, according to Charles Mast, President of Mast Circulation Group, which manages circulation for Cesar’s Way.
“Mast Circulation Group has a long history of working with Palm Coast Data,” Mast says. “We felt it would be the perfect partner to help us introduce this new product to the market.”
“As a new publication in the market, Palm Coast Data is well-equipped to handle its subscription fulfillment needs,” says John Meneough, President of Palm Coast Data. “We look forward to working with Cesar’s Way and helping its subscriber database grow in the coming years.”
Cesar’s Way is the first magazine about the bond between people and their dogs. It combines credible, expert opinion with lifestyle editorial to explain both family and personal empowerment. The magazine includes celebrity and lifestyle editorials that feature dogs as a part of human families and shares insight on how people can nurture relationships with their dogs.
The new publication expands upon The Dog Whisperer franchise to satisfy a growing consumer interest in Millan. Cesar’s Way has entered the market with a sizable and established audience built through television, online, books, movies and personal appearances. For more information, visit www.cesarmillaninc.com.
About Palm Coast Data:
Palm Coast Data LLC is a part of AMREP Corporation’s Media Services operations. It conducts subscription fulfillment and related services for publishers and other customers. PCD generates revenue by deploying high-tech, end-to-end fulfillment and marketing support solutions — such as ecommerce; billing and payment processing; direct mail; and customer service. The company serves numerous industries and offers specialized service lines for publishers and media companies as well as nonprofits and associations. For more information, visit www.palmcoastdata.com.
About AMREP Corporation.:
AMREP Corp. (NYSE: AXR) was organized in 1961 and, through its subsidiaries, is primarily engaged in four business segments: the Real Estate business operated by AMREP Southwest Inc. and its subsidiaries, the Subscription Fulfillment Services business operated by Palm Coast Data LLC and the Newsstand Distribution Services business and the Product Services and Other businesses operated by Kable Media Services, Inc. and its subsidiaries. For more information, visit www.amrepcorp.com.