Pedersen, Borth to assist during transition period

Palm Coast, FL (December 1, 2008) Palm Coast Data announced today that two well-known publishing thoughtleaders have joined the company as consultants. Pete Pedersen and Jim Borth will provide counsel and continuity management to Palm Coast Data clients during the company’s transition period. These efforts will include new marketing initiatives and other business development activities.

“I have known and admired both of these gentlemen for many years,” said John Meneough, Palm Coast Data’s president. “I am delighted that they have joined our team and I look forward to the benefit of their expertise. On behalf of our employees and clients, I welcome them both to the Palm Coast Data family.”

Mr Borth is a 30-year veteran of the publishing industry. As a founding executive of Dennis Publishing, he was responsible for the circulation launch and development strategies for Maxim, Stuff, Blender and The Week. In addition to his work at Dennis, Mr. Borth has held executive positions at The Sporting News, Cahners Publishing and Curtis Circulation.

Mr. Pedersen’s long publishing career has included executive positions at Time Inc.’s Life magazine and Publishers Clearing House. While at PCH, Mr. Pedersen developed what became known as Power Line, the company’s telemarketing arm. For the past 25 years he has headed up the company’s publisher relations activities with more than 600 publisher clients in the U.S., Canada and the U.K. Mr. Pedersen is a past Board Director of FMA and the XYZ Club.

ABOUT PALM COAST DATA: For nearly 50 years Palm Coast Data has provided a level of excellence in subscription and membership fulfillment services that is second to none. We are a respected industry leader, with a client roster that includes nearly 900 of the United States’ leading magazines and membership organizations. Our management team, associates and systems work in concert to provide our clients the most reliable and flexible services available.