Palm Coast Data Selects New Executive
–Jim Borth appointed to leadership position in Customer Relationship Management for Magazine Fulfillment–
PALM COAST, Fla. (June 11, 2010) – Palm Coast Data (PCD) has appointed Jim Borth to a leadership position in Customer Relationship Management for Magazine Fulfillment. In this capacity, Borth will be responsible for assessing client needs; measuring client satisfaction; and managing the contract-renewal process.
“Particularly now more than ever before, magazines need a dedicated resource who knows how to listen to and interpret their needs in a constantly changing marketplace,” Borth says. “I look forward to tapping my deep experience to connect our clients with their customers through a value-driven approach.”
“As a 30-year industry veteran, Jim understands the publishing and circulation industry from every angle,” says Mike Taschler, EVP and Chief Operating Officer. “This level of insight is crucial to enhancing PCD’s value proposition and gauging the pulse of our client base to continue consistent, quality service delivery.”
Borth has served on numerous magazine publishing and marketing advisory boards and marketing committees. In addition, he was an Adjunct Professor in Publishing Studies at New York University. In 2009, Borth was awarded the Fulfillment Management Association’s Lee C. Williams Award for outstanding contributions to the periodical publishing field. He holds a Bachelor of Arts from Western Illinois University and a MBA in Marketing from the University of Connecticut.
About Palm Coast Data
Palm Coast Data provides a level of excellence in subscription and membership fulfillment services that is second to none. We are a respected industry leader, with a client roster that includes hundreds of the United States’ leading magazines and membership organizations. For more information, please visit www.palmcoastdata.com.