–Michael L. Lee and Dennis Koehler each named Senior Vice President–

PALM COAST, Fla. (May 17, 2010) — Palm Coast Data (PCD) has appointed two executives to further bolster the company’s position as the definitive value leader in magazine, membership and direct-marketing fulfillment.

As Senior Vice President and Chief Innovation Officer, Michael L. Lee will continue to steer PCD’s digital initiatives that drive value deep into client, subscriber and member Web-based experiences. He will also support emerging e-commerce initiatives across the PCD client, vendor and production base. Lee has more than 30 years of progressive experience in developing advanced network infrastructures and creating super-data centers for world-class financial services, airlines and consumer products. Lee holds a Bachelor of Arts in Math/Computer Science from the University of California and a Bachelor of Science in Accounting from California State University.

As Senior Vice President, Managing Director of Sales, Dennis Koehler will lead all of the company’s sales initiatives and will be responsible for developing new markets and clientele to expand the PCD value proposition. Reporting to Koehler, SVP, Marketing Peter Beaudet will continue in his role with PCD’s traditional fulfillment clients. For more than 20 years, Koehler’s technical expertise and visionary sales and marketing acumen have generated segment-leading revenue growth and client satisfaction in a broad spectrum of businesses. Koehler holds a Bachelor of Arts in Communications from Loyola University, New Orleans.

Lee and Koehler will report to Mike Taschler, EVP & Chief Operating Officer.

“For 18 months, Mr. Lee and Mr. Koehler have led highly targeted initiatives at PCD to re-engineer and expand on key service offerings,” Taschler says. “These executive appointments continue our vision for building and deploying the means for clients to mine data and monetize innovation.”

“Technology-focused innovation will add more opportunities for publishers, membership organizations and other industries to get more information about their customers and establish real-time engagement that drives revenue,” Mike Lee says.

“Palm Coast Data’s combination of customer information and operational efficiency can help a number of key industries optimize their marketing investments,” says Dennis Koehler. “It enables marketers to better target their strategies, streamline campaign deployment, and boost sales performance.”

About Palm Coast Data

Palm Coast Data provides a level of excellence in subscription and membership fulfillment services that is second to none. We are a respected industry leader, with a client roster that includes hundreds of the United States’ leading magazines and membership organizations. For more information, please visit www.palmcoastdata.com.