Direct Mail Campaigns
While mailing out recruitments, renewals, or appeals is crucial to a direct mail campaign, it is only one step to its effectiveness. Palm Coast Data does not stop at mail deployment – as your members and supporters react, response management processes are quickly implemented to deliver a truly comprehensive, revenue-focused solution.
PCD’s approach begins with a dedicated Direct Mail Business Unit that integrates with Graphic Services, List Services, and Lettershop operations to ensure each job is released effectively, efficiently, on time, and to intended targets.
Graphic Services buys high volumes of custom and generic mailing components at competitive prices; ensures they adhere to U.S. Postal Service standards; and manages and monitors inventories on behalf of clients. Buying and warehousing stock and components up front and in bulk can alleviate the need to react to rate increases that cannot be anticipated when annual production budgets are created – meaning more tightly controlled expenses over a longer period of time. New e-proof technology allows clients to proofread, correct, mark-up, and approve graphics easily and in real-time before they are submitted for publication.
Lettershop performance with on-site commingling consistently scores above its performance standard, PCD reduces costs, improves workflow, and – most importantly – deploys mailing jobs on time.