Database Marketing
Palm Coast Data’s inSight is a database marketing solution that provides a single data repository you can use to manage customer relationships across your organization. This single-customer view database consolidates data from an unlimited number of sources, including your subscription data, product fulfillment data, Email Newsletter Subscriber files and Event Attendees.
All data sources (whether maintained at our facility or elsewhere) are brought together in the database to give you an incredibly comprehensive customer snapshot.
inSight was designed by and for publishers. Our intricate understanding of subscription data, analytics and the challenges faced by consumer marketers helped us create a system that will meet or exceed your expectations now and in the future.
Built on an Alterian database platform, inSight is an affordable tool that gives you the flexibility and processing speed you need to succeed —delivering query results in seconds, not minutes. You can quickly analyze your customers for better understanding of their characteristics, enhancing the profitability of your marketing efforts.
Your database is housed at our location, eliminating the need for additional hardware expenses. You can access your database 24/7 over the Internet from any web-enabled computer. inSight clients are supported by a Database Account Manager who provides training and consultative services to help you maximize your investment.

