CSS Gives Users Control of Marketing Efforts
Palm Coast, FL, Oct. 8, 2008 – Palm Coast Data introduced today Custom Solution Services (CSS), a new offering that provides specialized fulfillment solutions to publishers and membership organizations.
According to John Meneough, PCD’s president, CSS is the result of a sustained focus on meeting the escalating special marketing needs of clients and prospects. It is an extension of the services first provided by the company exclusively to membership organizations in 1999.
“CSS provides the marketer with an opportunity to take complete control of their marketing efforts without the limitations of traditional fulfillment systems,” said Meneough. “For instance, CSS combines all subscriptions, purchased products, events attended and more into a single view for each customer — allowing publishers to tailor promotion opportunities that maximize profitability.”
The same is true for membership organizations, where CSS offers a single view of member dues, contributions, events, products and more.
Meneough says the objective is to leverage the proven front and back-end support systems of Palm Coast Data by coupling them with a truly customer-centric database that the client can exploit to generate additional revenues.
“CSS provides all the benefits of an in-house system, without any of the headaches. We do the heavy lifting, the client controls it,” added executive vice president Jim Patterson, who leads the CSS initiative at the company.
CSS is fully staffed with fulfillment professionals trained to maximize the benefits of the breakthrough system. “CSS requires staff capable of executing enhanced fulfillment functions, while ensuring the basics are fulfilled seamlessly,” said Patterson. “Our staff works closely with its clients to enable them to participate directly in their success.”
Interested publishers and membership organizations can learn more about Palm Coast Data’s CSS system at the company’s website, palmcoastdata.com.