Cesar’s Way Selects Palm Coast Data

Palm Coast, Fla. – October 26, 2009 – Cesar’s Way, a new magazine from Cesar Millan, the Dog Whisperer, has selected Palm Coast Data as its subscription fulfillment provider.

Palm Coast Data was chosen because of its responsiveness to the new publication’s needs, according to Charles Mast, President of Mast Circulation Group, which manages circulation for Cesar’s Way.

“Mast Circulation Group has a long history of working with Palm Coast Data,” Mast says. “We felt it would be the perfect partner to help us introduce this new product to the market.”

“As a new publication in the market, Palm Coast Data is well-equipped to handle its subscription fulfillment needs,” says John Meneough, President of Palm Coast Data. “We look forward to working with Cesar’s Way and helping its subscriber database grow in the coming years.”

Cesar’s Way is the first magazine about the bond between people and their dogs. It combines credible, expert opinion with lifestyle editorial to explain both family and personal empowerment. The magazine includes celebrity and lifestyle editorials that feature dogs as a part of human families and shares insight on how people can nurture relationships with their dogs.

The new publication expands upon The Dog Whisperer franchise to satisfy a growing consumer interest in Millan. Cesar’s Way has entered the market with a sizable and established audience built through television, online, books, movies and personal appearances. For more information, visit www.cesarmillaninc.com.

About Palm Coast Data

Palm Coast Data provides a level of excellence in subscription and membership fulfillment services that is second to none. We are a respected industry leader, with a client roster that includes more than 700 of the United States’ leading magazines and membership organizations. Our management team, associates and systems work in concert to provide our clients the most reliable and flexible services available. For more information, please visit www.palmcoastdata.com