Newsroom

Palm Coast Data Forms Dedicated Membership Business Unit

–Pamala Bouchard appointed Vice President, Business Unit Director–

PALM COAST, Fla. (June 7, 2011) — Pamala Bouchard has been appointed Vice President, Business Unit Director of PCD’s newly formed Membership Business Unit. With more than 20 years of association management experience, Pam reports to PCD Executive Vice President and Chief Operating Officer Mike Taschler and will work closely with the executive sales and business development teams to manage and grow PCD’s member-based clients. She is based in the Washington, D.C., area.

“According to government sources, more than 140,000 tax-exempt organizations exist in the United States, which continues to make this industry a viable business segment for Palm Coast Data,” Taschler says. “While PCD already represents some of the country’s premiere organizations, our dedicated Membership Business Unit and expanded presence in the D.C. area reinforce our strategic commitment to this business line. Pam’s extensive industry and executive leadership experience further bolster our position to maintain and grow market share within this vertical. We welcome Pam to the PCD team.”

“Associations are constantly seeking innovative opportunities to connect with and engage current and potential members in supporting various cause-based and fund-raising initiatives while keeping overhead expenses at a minimum,” Bouchard says. “PCD’s strategically engineered mix of front-end to full-service membership products deliver turn-key solutions for associations to acquire, effectively manage, and retain their members through a variety of channels. I am excited to begin this new chapter of my career.”

Pam has held progressive management positions with the American Society of Travel Agents, the National Hospice and Palliative Care Organization, and the National Hospice Foundation. Her expertise includes developing and implementing strategic growth plans; product and service launches; generating and sustaining member engagement; and fostering long-term, value-added relationships.

Pam attended Old Dominion University in Norfolk, VA, and is a member of the American Society of Association Executives and the Association Foundation Group.

About Palm Coast Data
For more than 25 years Palm Coast Data has provided a level of excellence in subscription and membership fulfillment services that is second to none. We are a respected industry leader, with a client roster that includes more than 500 of the United States’ leading magazines and membership organizations. Our management team, associates and systems work in concert to provide our clients the most reliable and flexible services available. For more information, visit www.palmcoastdata.com.

Newsweek Signs Palm Coast Data as Magazine Fulfillment Provider

PALM COAST, Fla. (Jan. 25, 2011) — Palm Coast Data (PCD) today announced it has been awarded the subscription fulfillment business for Newsweek. With a U.S. base rate circulation of approximately 1.5 million, Newsweek is the second largest weekly news magazine in the United States and generated $159 million in advertising revenue in 2010.

“Newsweek is a superior publication that we are pleased to add to Palm Coast Data’s client roster. Its brand and subscriber base fit especially well with our expertise and the service model we deliver to many of the nation’s leading magazines and membership organizations,” says Mike Taschler, executive vice president, chief operating officer of Palm Coast Data. “We look forward to providing Newsweek the very best in e-commerce innovation, traditional fulfillment services and, of course, value as we prepare for a long-standing relationship.”

As the full-service fulfillment provider for Newsweek, PCD will offer front-end processing, e-mail and telephone customer service, Internet services, mailing services and detailed reporting.

“Palm Coast Data’s experience in providing high-quality service for readers of prominent national titles makes it the best choice to deliver immediate fulfillment solutions,” says Stephen Colvin, CEO, The Newsweek Daily Beast Co. “It is also poised to activate emerging channels that generate additional business development opportunities.”

About Palm Coast Data
For more than 25 years Palm Coast Data has provided a level of excellence in subscription and membership fulfillment services that is second to none. We are a respected industry leader, with a client roster that includes more than 500 of the United States’ leading magazines and membership organizations. Our management team, associates and systems work in concert to provide our clients the most reliable and flexible services available. For more information, visit www.palmcoastdata.com.

Palm Coast Data’s New Direct Mail Business Unit Drives Value Deep in Direct Marketing Investment

–Tom Dawson appointed Vice President, Direct Mail Business Unit Director–

PALM COAST, Fla. (Sept. 29, 2010) — Palm Coast Data (PCD) has established a Direct Mail Business Unit to service publishing and membership clients, as well as direct marketers from other industries. Tom Dawson, a veteran of the direct-mail industry, has been appointed to manage and lead the unit’s growth as its Vice President and Director.

“PCD already processes millions of direct-mail pieces annually, and our capacity is optimized for high-volume jobs,” says Mike Taschler, PCD EVP and Chief Operating Officer. “Our capabilities can provide seamless, cost effective direct mail to existing clients, as well as other industries like travel, hospitality, insurance, and retail that utilize direct mail as a cornerstone of their marketing programs. Our combination of streamlined operations, high mail volumes, and thought leadership drives value deep into the investment.”

“Direct mail volume is up over 2009 levels, and research predicts direct mail will be the top advertising investment in 2010,” Dawson says. “PCD is equipped to help existing and new clients quickly realize deeper cost savings and achieve a higher ROI on direct mail. I look forward to helping a variety of direct marketers utilize this effective medium to acquire customers with lucrative offers or even drive traffic online.”

Dawson served as Vice President of Sales and Marketing for Northwest Mailing Services; Division President of Piccari Press, a CGX Company; and Vice President of Holden Direct Marketing. He holds a Bachelor of Arts from Westmont College in Santa Barbara, Calif., and he is a member of the Chicago Association of Direct Marketing and the National Direct Marketing Association.

About Palm Coast Data
Palm Coast Data is the definitive value leader in magazine, membership and direct marketing fulfillment. We offer the comprehensive capabilities you expect — combined with the sophisticated marketing solutions and multi-industry insight you need to save money, improve cash flow, and boost profits. For more information, visit www.palmcoastdata.com.

Palm Coast Data Selects New Executive

–Jim Borth appointed to leadership position in Customer Relationship Management for Magazine Fulfillment–

PALM COAST, Fla. (June 11, 2010) – Palm Coast Data (PCD) has appointed Jim Borth to a leadership position in Customer Relationship Management for Magazine Fulfillment. In this capacity, Borth will be responsible for assessing client needs; measuring client satisfaction; and managing the contract-renewal process.

“Particularly now more than ever before, magazines need a dedicated resource who knows how to listen to and interpret their needs in a constantly changing marketplace,” Borth says. “I look forward to tapping my deep experience to connect our clients with their customers through a value-driven approach.”

“As a 30-year industry veteran, Jim understands the publishing and circulation industry from every angle,” says Mike Taschler, EVP and Chief Operating Officer. “This level of insight is crucial to enhancing PCD’s value proposition and gauging the pulse of our client base to continue consistent, quality service delivery.”

Borth has served on numerous magazine publishing and marketing advisory boards and marketing committees. In addition, he was an Adjunct Professor in Publishing Studies at New York University. In 2009, Borth was awarded the Fulfillment Management Association’s Lee C. Williams Award for outstanding contributions to the periodical publishing field. He holds a Bachelor of Arts from Western Illinois University and a MBA in Marketing from the University of Connecticut.

About Palm Coast Data
Palm Coast Data provides a level of excellence in subscription and membership fulfillment services that is second to none. We are a respected industry leader, with a client roster that includes hundreds of the United States’ leading magazines and membership organizations. For more information, please visit www.palmcoastdata.com.

Palm Coast Data Appoints Two Executives

–Michael L. Lee and Dennis Koehler each named Senior Vice President–

PALM COAST, Fla. (May 17, 2010) — Palm Coast Data (PCD) has appointed two executives to further bolster the company’s position as the definitive value leader in magazine, membership and direct-marketing fulfillment.

As Senior Vice President and Chief Innovation Officer, Michael L. Lee will continue to steer PCD’s digital initiatives that drive value deep into client, subscriber and member Web-based experiences. He will also support emerging e-commerce initiatives across the PCD client, vendor and production base. Lee has more than 30 years of progressive experience in developing advanced network infrastructures and creating super-data centers for world-class financial services, airlines and consumer products. Lee holds a Bachelor of Arts in Math/Computer Science from the University of California and a Bachelor of Science in Accounting from California State University.

As Senior Vice President, Managing Director of Sales, Dennis Koehler will lead all of the company’s sales initiatives and will be responsible for developing new markets and clientele to expand the PCD value proposition. Reporting to Koehler, SVP, Marketing Peter Beaudet will continue in his role with PCD’s traditional fulfillment clients. For more than 20 years, Koehler’s technical expertise and visionary sales and marketing acumen have generated segment-leading revenue growth and client satisfaction in a broad spectrum of businesses. Koehler holds a Bachelor of Arts in Communications from Loyola University, New Orleans.

Lee and Koehler will report to Mike Taschler, EVP & Chief Operating Officer.

“For 18 months, Mr. Lee and Mr. Koehler have led highly targeted initiatives at PCD to re-engineer and expand on key service offerings,” Taschler says. “These executive appointments continue our vision for building and deploying the means for clients to mine data and monetize innovation.”

“Technology-focused innovation will add more opportunities for publishers, membership organizations and other industries to get more information about their customers and establish real-time engagement that drives revenue,” Mike Lee says.

“Palm Coast Data’s combination of customer information and operational efficiency can help a number of key industries optimize their marketing investments,” says Dennis Koehler. “It enables marketers to better target their strategies, streamline campaign deployment, and boost sales performance.”

About Palm Coast Data

Palm Coast Data provides a level of excellence in subscription and membership fulfillment services that is second to none. We are a respected industry leader, with a client roster that includes hundreds of the United States’ leading magazines and membership organizations. For more information, please visit www.palmcoastdata.com.