Palm Coast Data Forms Dedicated Membership Business Unit
–Pamala Bouchard appointed Vice President, Business Unit Director–
PALM COAST, Fla. (June 7, 2011) — Pamala Bouchard has been appointed Vice President, Business Unit Director of PCD’s newly formed Membership Business Unit. With more than 20 years of association management experience, Pam reports to PCD Executive Vice President and Chief Operating Officer Mike Taschler and will work closely with the executive sales and business development teams to manage and grow PCD’s member-based clients. She is based in the Washington, D.C., area.
“According to government sources, more than 140,000 tax-exempt organizations exist in the United States, which continues to make this industry a viable business segment for Palm Coast Data,” Taschler says. “While PCD already represents some of the country’s premiere organizations, our dedicated Membership Business Unit and expanded presence in the D.C. area reinforce our strategic commitment to this business line. Pam’s extensive industry and executive leadership experience further bolster our position to maintain and grow market share within this vertical. We welcome Pam to the PCD team.”
“Associations are constantly seeking innovative opportunities to connect with and engage current and potential members in supporting various cause-based and fund-raising initiatives while keeping overhead expenses at a minimum,” Bouchard says. “PCD’s strategically engineered mix of front-end to full-service membership products deliver turn-key solutions for associations to acquire, effectively manage, and retain their members through a variety of channels. I am excited to begin this new chapter of my career.”
Pam has held progressive management positions with the American Society of Travel Agents, the National Hospice and Palliative Care Organization, and the National Hospice Foundation. Her expertise includes developing and implementing strategic growth plans; product and service launches; generating and sustaining member engagement; and fostering long-term, value-added relationships.
Pam attended Old Dominion University in Norfolk, VA, and is a member of the American Society of Association Executives and the Association Foundation Group.
About Palm Coast Data
For more than 25 years Palm Coast Data has provided a level of excellence in subscription and membership fulfillment services that is second to none. We are a respected industry leader, with a client roster that includes more than 500 of the United States’ leading magazines and membership organizations. Our management team, associates and systems work in concert to provide our clients the most reliable and flexible services available. For more information, visit www.palmcoastdata.com.